The shop needs to entice customers with a vibrant and exclusive offering. The best way for the museum to achieve this is by harnessing the exceptional IP of their collections. Showcasing the museum collections through desirable and exclusive retail products not only encourages purchases in the shop, but also increases interest in the collection and leads visitors on into the museum.
Edinburgh Museums were keen to showcase their collection in this way but had not been successful in finding a traditional museum supplier who could create a collection to their specifications. Keen to represent the key materials and disciplines of their collection in their retail, while using these disciplines to showcase their key holdings, and focusing the manufacture locally, it was a job too substantial for one designer and too complicated a project to manage if they engaged multiple designers.
The collection features designers across ceramic, glass, textile, and silversmithing, reflecting key collections within the museum. The designs within these disciplines draw from the striking colours and architecture of the building, some of the best-loved exhibits and most recognisable features of Edinburgh’s history and architecture, highlighting elements of the collection that many visitors to and residents of Edinburgh are not aware the museum possesses.
The collection will be launched at the beginning of August to coincide with the Edinburgh Fringe Festival.
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